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Transformation Zone

The Design Center at our Broadway store in Manhattan takes the Safavieh Experience to a higher level.

Business school professors talk about the “secret sauce” that differentiates a market leader from competitors. Does Safavieh have a secret sauce? Actually, we have several! And one of them is our free design service.

The new Design Center of Safavieh’s Broadway store in Manhattan is spacious, light-filled and stocked with myriad tools for designing every aspect of your dream room or dream home.

As a design-driven firm, we have more than 60 interior designers on staff. To make working with them easier than ever, we’re upgrading our in-store design centers. In these bright, inviting, well-organized spaces, you can relax with your own designer, sip a beverage and dream about transforming your home into something magical. With tons of work space and literally thousands of fabric samples at your disposal, as well as furniture finish options, paint samples and more, you can make confident decisions (or revisions) on the spot. Plus, it’s easy to wander through the roomscapes and merchandise of our adjacent retail floor to get extra ideas.

The new Design Center is the perfect place to take advantage of our free design service.

It all adds up to a fun, satisfying and stress-free experience. Here you’ll be doing more than shopping. You’ll be creating your ideal future home environment.

The store contains three floors of furniture, rugs and accessories to suit every taste and style.

While appointments are appreciated, they’re not necessary. Just drop by any Safavieh Home Furnishings store to get started.

  • How to: Create Deeply Personal Spaces - The most delightful rooms to live in are deeply personal—beautiful, relaxing, filled with cherished objects and not overly “decorated.” While there are no hard-and-fast rules for creating deeply personal spaces, these eight guideposts will steer you on your way.
  • Brooklyn Revolution - When a couple got the chance to renovate an apartment on storied Montague Street, downsizing felt like an upgrade.
  • High and Mighty - Towering above Lincoln Center, this Deco-inspired pied-à-terre is all about the views.
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