We’re blushing with pride over the attention our new Dhurrie rugs received at High Point Market two weeks ago. The first big endorsement was from Shay Geyer, one of eight home fashion trendsetters selected by High Point Market to find the top products and trends during the April 2012 Market. Shay “Pinned” our sunflower yellow Dhurrie on her High Point Market Style Spotters board for the Market’s big Pinterest promotion.
[Pinterest, a website that lets users organize and share photos on virtual pinboards, is one of the fastest-growing social networks on the Internet and is now driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn combined.]
This was High Point Market’s second Pinterest promotion: The first contest was launched during October 2011 Market, and lauded internationally as an innovative way to use Pinterest as brand-building tool.
Here’s how it works: Style Spotters like Shay covered April market on the lookout for great new finds and trends. When something really caught their eye, the Spotters pinned on a sign that highlights the Style Spotter’s name with a QR code and URL that links to a special High Point Market Pinterest board. There’s a phone app that allowed market attendees to vote when they saw a Style Spotter pick they like. Voting continued online until May 3, generating “likes” or “repins.”
Each Style Spotter could select 25 products for their Market Pinboard. So that’s 8 Spotters times 25 products or 400 products. When you consider that High Point, NC, is the largest furnishings industry trade show in the world (with more than 80,000 people and 2,000 vendors), that’s like finding “trends in a haystack.”
Shay has been a professional interior designer since 2001. Her work has been published in several magazines and she is the design expert for Good Morning Texas. That’s why we were so flattered at her description of the new Dhurries:
“Safavieh flat weave wool Dhurrie rug shown in saffron yellow arabesque design. Love the fresh punchy color and pattern. Bonus: this rug is super affordable.” You can find out more about Shay Geyer at her design blog.
We were also thrilled to find the same Safavieh Dhurrie rugs at the Layla Grayce blog. Owners Wendy and Tiffany, write on the blog that they were welcomed by incredible Dhurrie rugs at Safavieh.
And that’s not all: trade and consumer editors loved this and our other new Dhurrie designs. Look for lots of magazine articles soon.
Do you love the soft, chic look of Safavieh wool Dhurrie rugs as much as the trendsetters do? Let us know on Facebook