House Beautiful declares the Op Art rage is back and chose Safavieh’s kaleidoscopic Soho wool rug as a prime example. All the rugs in the magazine’s March 2012 editorial are pulsating with movement. It’s the 1960s channeled with mathematical precision. The result is op art that tricks the eye into seeing movement.
Since Safavieh’s inception in 1914, consumer education has been our core philosophy. Informed customers and our commitment to quality have helped us become the world’s finest weaver of luxury rugs. That commitment has been rewarded with numerous industry accolades and recognition by America’s top designers and architects in a survey by House & Garden as the Designers’ Best 2007 for antique and reproduction rugs.
Safavieh began as a supplier of antique Oriental rugs to leading interior designers. We continue to curate one of the country’s finest collections of antique rugs from the great weaving centers of the world, and to work with notable style leaders in this country. As a result, our archives are limitless.
