Nothing inspires Safavieh’s designers more than nature… and the leopard is no exception.  These beautiful creatures were photographed at the fantastic Singita Game Reserves in South Africa, home to the most luxurious safari adventures on the planet.  The tender images of mother cheetah and leopards with their babies are particularly poignant on Mother’s Day, especially [...]]]> http://safavieh.com/product-of-the-week/how-the-leopard-changed-its-fashion-spots

It’s Official! Plum is on Traditional Home Magazine’s “New/Next” list and Jamie Drake is spokesman for the color in the decorating bible’s May/June 2012 issue.  Shown above is a concentric square motif with lots of texture in solid plum in the new rug collection by Jamie Drake for Safavieh. Of course, the editors chose a [...]]]> http://safavieh.com/color-story/jamie-drakes-plu

Celebrity interior designer Thom Filicia is participating in the 2012 Kips Bay Boys & Girls Club Decorator Show House, dubbed the ”most influential decorator show house in the world.”  He is including a new, eco-friendly hemp and jute rug from the Thom Filicia Home collection for Safavieh in the space, and we’re offering consumers and [...]]]> http://safavieh.com/product-of-the-week/enter-safaviehs-thom-filicia-rug-giveaway

While most of us can only dream of a bathroom like this, one small luxury is within reach for all. Take a look at the elegant vanity chair in this “Absolutely Gorgeous Bathroom Design” we spied on the hip web magazine freshome.com. Every woman aspires to a dressing table and chair in her boudoir, and [...]]]> http://safavieh.com/product-of-the-week/romancing-the-bath-get-the-look-with-safavieh-vanity-chairs

We’re blushing with pride over the attention our new Dhurrie rugs received at High Point Market two weeks ago.  The first big endorsement was from Shay Geyer, one of eight home fashion trendsetters selected by High Point Market to find the top products and trends during the April 2012 Market.  Shay “Pinned” our sunflower yellow [...]]]> http://safavieh.com/product-of-the-week/style-spotters%e2%80%99-pick-safavieh%e2%80%99s-new-dhurrie-rugs

Wow! A full page in House Beautiful Magazine devoted to Safavieh’s Paisley arm chair: Quite an honor.  The May 2012 issue describes it as “a little tuck-in-anywhere chair.” That’s exactly what our research shows consumers want these days:  Smaller scale furniture that’s easy to maneuver and complements lots of settings.  The magazine goes on to [...]]]> http://safavieh.com/product-of-the-week/house-beautiful-safavieh%e2%80%99s-paisley-chair-is-the-best

Safavieh’s Courtyard rug was selected by House Beautiful Magazine for the May 2012 issue in a feature on Kitchen Rugs.  Though designed for outdoor use of 100 percent polypropylene yarn, our new introductions are so stylish, the editor loves the idea of using them in the kitchen (where they’re impervious to mildew, clean up easily, [...]]]> http://safavieh.com/product-of-the-week/house-beautiful-loves-safaviehs-kitchen-rug

Power to the flower!  Whether you’re looking to refresh your wardrobe or your home, the hot new floral trend is anything but garden variety.  For 2012 and 2013 rug collections, Safavieh takes inspiration from hot house orchids, tropical hibiscus, bougainvillea and more.  Couture fashion designers are doing the same in everything from dresses to shoes. [...]]]> http://safavieh.com/safavieh-salon/safavieh-trend-report-flower-power-in-rugs-fashion

When it comes to celebrity homes, cowhide rugs now play a major starring role.  Just ask Jennifer Aniston, Christina Ricci and Miley Cyrus.  Though each of their abodes has a distinctly different architectural and decorating style, they share a common interior design icon: the cowhide rug in shades from tan to black to brown—sometimes in [...]]]> http://safavieh.com/product-of-the-week/get-the-celebrity-home-look-with-safavieh-cowhide-rugs

Martha Stewart Rugs, an exclusive line designed by Martha Stewart Living Omnimedia (MSLO) and produced and marketed by area rug manufacturer Safavieh, will be expanded with 27 new SKUs to be presented for the first time at High Point Market,  April 21-27, 2012 at Suite 120, Historic Market Square. Safavieh has devoted a front window [...]]]> http://safavieh.com/safavieh-salon/safavieh-retailers-to-preview-new-martha-stewart-lines