Power to the flower!  Whether you’re looking to refresh your wardrobe or your home, the hot new floral trend is anything but garden variety.  For 2012 and 2013 rug collections, Safavieh takes inspiration from hot house orchids, tropical hibiscus, bougainvillea and more.  Couture fashion designers are doing the same in everything from dresses to shoes.

We were particularly taken with the artistic beauty of Italian shoe couturier Sergio Rossi’s Spring-Summer 2012 collection: his floral design (above) is so literal it looks as if the foot would be wrapped in vines and long-stemmed blossoms.  With this dramatic shoe is an equally high impact floral rug with brown background (Style WYD378C) from Safavieh's hand-tufted wool Wyndham Collection.

There’s a remarkable similarity between these hot house shoes and Safavieh’s rugs, some almost photo-realistic, others inspired by vintage botanical drawings. Here are a few rugs chosen by top retail buyers at the April 2012 High Point Market – each paired with Rossi’s amazing shoes.  Below is our Chelsea hand-hooked tropical floral HK212C in pure wool:

Next, a large wool hook rug from the Blossom collection by Safavieh (BLM 913A) with Sergio Rossi's sculpted floral sandal, both highly textural:

Tangerine Tango, the Pantone color of the year 2012 appears again in a hand-tufted Soho rug by Safavieh (SOH738A) paired with a flower-embellished flat shoe by Sergio Rossi in the image below:

Below, the Blossom Collection by Safavieh takes on an artful crafted look in this folkloric floral (BLM679A), and pairs amazingly well with a sandal with wooden heel and platform:

Below is a stunning example of the flower power trend, this time with the Wyndham rug by Safavieh (WYD378b) matched up with blue and purple flat sandals:

Next, the Chelsea Collection by Safavieh featuring a hand-hooked wool rug in a fashion-right floral motif (HK212B):

And for absolute drama in apparel and home, this final combination illustrates the new look of laser cut florals--literally in the Sergio Rossi shoe, and in the artful hand-tufting of Safavieh's wool rug from the new Modern Art collection (MDA620A) below:

With bold and colorful shoes and rugs trending big for 2013, you'll never want to tip-toe through the tulips again!

Martha Stewart Rugs, an exclusive line designed by Martha Stewart Living Omnimedia (MSLO) and produced and marketed by area rug manufacturer Safavieh, will be expanded with 27 new SKUs to be presented for the first time at High Point Market,  April 21-27, 2012 at Suite 120, Historic Market Square.

Safavieh has devoted a front window at its showroom to a cross-merchandised vignette of Martha Stewart Fine Furniture and Rugs.  Two of the Martha Stewart rugs to be used in the displays are Abstract Trellis and Faux Bois.

Here's Faux Bois in a Martha Stewart room setting:

And this is a beautiful detail photo showing the silk and wool rug,  Abstract Trellis:

The new Spring 2012 rug launch, a collaboration between MSLO and Safavieh, has resulted in broad selection rugs of unique artistry, with Martha Stewart’s concepts brought to life in some of the finest weaving centers of the world in a variety of constructions and price points. The special attributes of each locale—its natural fibers, dyes, weaving techniques, and manufacturing equipment—were specifically considered to maximize the beauty of each new design.

The Martha Stewart design team has created a comprehensive collection that includes hand-knotted Nepalese and Tibetan rugs, as well as high-quality hand-tufted designs made in India to replicate fine hand-knotted carpets. Also new are several large-hook rugs and two Swedish kilim rug designs crafted in China.

A beautiful tromp l’oeil design, Fern Frolic (above) recalls images of vintage quilts with precisely placed repeating pattern appliqués. Hand-hooked in a large loop pile by master artisans in India, this pure wool area rug creates the illusion of ferns drifting across a soft neutral ground.

Evocative of the grassy plains of its namesake national park in Tanzania, Arusha (above) is a stylized abstraction of giraffe hide. Artfully hand-knotted in India of 100-percent premium wool, the graphic motif of Arusha is softened with a contemporary earth-toned palette.

We are looking forward to presenting the entire Martha Stewart Rugs collection at our High Point Showroom.  Please call your Safavieh sales representative for an appointment.

The hot new Hawaiian print trend in designer fashions for spring 2012 will be a major force in home decor. And Safavieh is making waves with beautiful Hawaiian-inspired rugs and decorative pillows.

Safavieh’s new Blossom Collection is a bold and colorful riff on classic hooked rugs with big prints like this one.  Our rug (left above) has the colors and Hawaiian flair of the hot new Bindya scarves featured in Vogue, Lucky, InStyle and more.  Constructed of large hand woven loops rather than traditional hooking, the texture of our 100 percent wool Blossom rugs lends itself to fresh, contemporary designs geared to young, fashion-driven consumers. 

Safavieh's new pillows pick up the theme with rainforest butterflies and blossoms in the new Ilavia design on a blend of organic linen and cotton.

And Aqua Flower Burst, a contemporary design printed on polyester.

From Safavieh’s Chelsea collection of hand-hooked wool rugs, a tropical border sets off a solid black ground in the rug (below left).  We love the new Hawaiian print shirt by couture designer Stella McCartney.

Safavieh creates a rich vintage look with Wyndham rugs artfully hand-tufted in India using a special multi-colored heathered wool yarn achieved with ages-old pot dyeing techniques.   This floral rug is as striking in your home as couturier Roberto Cavalli’s Moorea silk couture gown.

And from Safavieh’s new Modern Art collection, a floral that reflects the south sea blues of John Paul Gaultier’s Hawaiian halter dress. This rug, designed for casual lifestyle consumers who want high style and easy-care is hand-tufted of long-wearing polyester for crisp color and pattern definition.

Check out the newest Safavieh rugs trending toward big coastal florals next week at Las Vegas market..

New Year’s Resolution:  Take on clutter for a prettier home in 2012.

Storage Furniture with Style:  10 new clutter-busting designs from Safavieh.

When it comes to New Year’s resolutions we say: “Weight, Smeight.” Fast and easy successes keep you motivated to gradually reach more difficult resolutions like shedding those extra 10 to 20 pounds. Why not resolve instead to break the clutter habit in 2012? Safavieh’s chic new accent furniture makes it a snap to start off the New Year with an organized home—and keep it that way for good.  Here are 10 beautiful new storage solutions for 2012:

1)     The Amelia Tufted Storage Ottoman is shown in hot pink but also comes in beige, platinum, orange and more.  Use it to hide everything from shoes to magazines—and for extra guest seating.

HUD8220E

Your clutter-free home will reduce stress, look more inviting, and encourage spontaneous get-togethers with friends (you know you won’t entertain as much if the house is crazy-messy).  With these great new storage pieces, Safavieh helps you eradicate clutter and glam up your décor at the same time.  Everyone needs more storage space, and this clever furniture gives it to you with maximum style.

It’s Plane Geometry

Safavieh’s Modern Art Rug Is Best of Market

Safavieh in WSJ’s Smart Money magazine

In its December 2011 Gift Guide, Smart Money magazine (published by the Wall Street Journal) goes on the global hunt for high end bargains.  From designer handbags to shoes and rugs – they discuss the best shopping tips.  Arash Yaraghi of Safavieh answers questions about imported rugs.

Check out Safavieh Couture designers on AD 100 List.

Congratulations to our Safavieh Couture design partners.  Thomas O’Brien, David Easton, Jamie Drake and Suzanne Kasler have all been named to the New Architectural Digest 100 List – selected among the top 100 of Today’s Greatest Talents in Architecture and Design.  Each of our Safavieh licensing partners is profiled in the special January 2012 AD100 issue.  Check out their unique rug collections for Safavieh Couture in the Designer section on safavieh.com.

Trend Report: Retro Décor

Everyone who’s into design knows about mid-century modern classics. But what about the décor that real people bought in the ’60s: furniture that graced the pages of Better Homes & Gardens and Ladies Home Journal back then, and looks so vintage-trendy today on TV stage sets from Desperate Housewives to Mad Men and Pan Am?

MCR4603A - A sweet little Julia Dining Chair in Key West Aqua with retro Danish Modern legs

Safavieh has recaptured that design aesthetic with a cool new collection that puts a chic spin on retro’s most identifiable features:  spindle legs, natural wood tones (think Danish blond furniture), clean lines and solid woven upholstery fabrics.

MCR4609 - Here’s Safavieh’s retro-chic Levi Bench in 60’s tangerine.

Our Levi bench updates the original period design which looks well, —a bit tired.

The 60’s are known for simple, straightforward shapes and materials that heralded the beginning of office furniture (like Mad Men’s) doing double duty at home.

MCR4610A - Here’s our Wiley Arm Chair with retro office design in a green recalling the 60’s best-selling avocado.

MCR4552 - And the Mandell Chair which channels the color and leg shape from the era, but in a trendy new way.

This is the real McCoy on the set of Mad Men.

Safavieh has analyzed the era and refined the most adaptable elements of the 60’s to create items that reflect the past and work well in eclectic rooms.  We believe retro pieces are great when used strategic accents to add touches of wistful whimsy to any interior style. They’re classic, colorful and fun.

MCR4606B - Like our new Reuben Arm Chair with tubular frame and wood armrests.

Retail buyers will see the entire Safavieh collection at Las Vegas Market this February.  And more new designs are on the drawing board for High Point this spring.

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Absolutely FAB…
Safavieh Pillows on Fab.com

The Wall Street Journal announced yesterday that Fab.com has signed up over a million members since June, and its online flash sales are selling about $1 million of merchandise each week. Imagine our surprise when a preview of Safavieh’s first pillow sale at Fab (which went live today) accompanied the Journal’s story. Fab’s success is nothing short of amazing! We congratulate founder and CEO Jason Goldberg and his team.