It's Official!

Plum is on Traditional Home Magazine's "New/Next" list and Jamie Drake is spokesman for the color in the decorating bible's May/June 2012 issue.  Shown above is a concentric square motif with lots of texture in solid plum in the new rug collection by Jamie Drake for Safavieh. Of course, the editors chose a rug from Drake's new rug line to illustrate the  Traditional Home story: the design is Alhambra (shown below):

Here's a reprint of the Traditional Home article featuring Jamie Drake:

And one more beautiful plum coordinate from the Jamie Drake rug collection for Safavieh:

Inspirations:  Classic American Farmhouse Style

So you live in the city but dream of a classic American farmhouse? Safavieh has the furnishings to make those dreams come true.  The furniture, rugs and accent pieces we’ve pulled together for this look are like chameleons: they’ll enhance your rooms whether you prefer country, coastal or true farmhouse style.

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Start with an artisan-crafted wool petit-hook rug like Grove by Martha Stewart Rugs. Hand-hooked rugs lend an air of authenticity because they’re rooted in early American tradition.

Let’s do the Tangerine Tango!

Safavieh is all over the hot new color of the year 2012: Tangerine Tango.  We’re doing it on the floor (of course) with stunning area rugs from design gurus Martha Stewart, Thom Filicia and David Easton. But we’re a total home company, so let’s just say it’s “casa caliente” time at Safavieh.  Tangerine Tango will be taking center stage on our newest chairs, ottomans, pillows and more.


Sprig by Martha Stewart Rugs for Safavieh: a pure cotton hooked rug,

Color Story
Dreaming of a White Christmas?  You’ll love Safavieh’s dreamy white rugs and furniture.

While the rest of the world is dreaming about a white Christmas, the designers and merchandisers at Safavieh are preparing our showrooms for January rug and furniture markets in Atlanta and Las Vegas.  Maybe that’s why our dazzling white Tibetan rugs are beginning to evoke images of new fallen snow and why everything white looks so soothing right now—whether it’s contemporary chic or country casual.  For the 12 days of Christmas, we’ve gleaned our list of white gifts for the home—each one beautiful, affordable and trend-right.

Not your Grandma’s Wicker:
Safavieh Basket Weave Chairs

Wicker’s come a long way, baby. But Safavieh is all about good design and we respect the wonderful work done by American legends like the Haywood brothers and Marshal B. Lloyd. Victorian styles by Haywood-Wakefield are coveted by collectors today and wonderful examples can be found at antique stores around the country and on line at sites like firstdibs.com.

Everyone’s seen pieces like these on grandma’s porch (well maybe not quite as exquisite as these), but you get the picture.



Wicker’s storied history can be traced back as far back as 3000 B.C. Intact examples were found in King Tut’s tomb including a wicker headrest and chair. Fast-forward to 2011 and Safavieh’s first wicker collection is styled for today’s casual lifestyle and design sensibilities-using the same basket-weaving techniques and attention to craftsmanship.

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Our goal with these soft contemporary chairs is to bring the simple elegance of transitional wicker to consumers who’ve told us they love the look when they see it in high end design magazines—but either they don’t have access to designer showrooms or they simply can’t afford it.

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We listened and created a line that brings the outdoors in (after all, it was the couture outdoor furniture companies that started the outdoor furniture trend with their avant-garde designs so gorgeous consumers used them inside the home.

Picture this barstool with its clean, classic lines used under a covered patio bar…or inside around a granite-covered kitchen island.

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Safavieh has even recreated the luxury look of its indoor dining chairs in this new wicker style with gently sloping, barely-there arms.

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Safavieh Zebra Home Fashions

Zebra stripes are making their mark on fashion and interior design in striking new materials and funky new interpretations thisseason.  But animal rights activists needn’t worry – not a single item is made from the zebra hides.  Safavieh leads the way with area rugs in two different textures:  first is a striking printed Zebra shag rug with a funky Fifties look from our Shag Collection.

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LAS VEGAS
SHOWSTOPPERS:
MARTHA STEWART RUGS

Inspirations: Chevron Rugs

Amazing how contemporary the chevron motif looks when you consider the earliest examples of this classic pattern go back as far as 1800BC. Chevron designs have been found on rock carvings and on pottery recovered during archaeological digs in Greece.  The chevron’s V pattern has been used in heraldry, flags and as insignias showing the rank of military and police.

Color Story Some Like it Hot

Hot and spicy is Safavieh’s new color palette debuting at summer markets in both Atlanta and Las Vegas.  One of our newest looks are heathery Byzantine mosaics in colors inspired by the spice markets of Turkey, Egypt, Morocco and India.  Our color story is perfectly in synch with the hottest new runway fashions from names like Edun-the hip new brand founded by Bono (of U2 fame) and his wife.  Like the clothing, our rugs are made with natural fiber and earthy rich dyes.

Color Story: RED'S THE RAGE

“When in doubt, wear red,” advised fashion designer Bill Blass.  And the same could be said for home décor. The clear reds on Spring runways are have already impacted sales of red leather chairs, red stained wood furniture and red-hot carpets introduced by Safavieh this year.   Intrigued by the resurgence of interest we researched the history of this brilliant color, the star of a past exhibition at the Textile Museum in Washington, D.C.  According to the museum’s website, red is a potent color representing passion, power, status and human emotion.

But it wasn’t until the invention of synthetic dyes in the 1800s, that the color was available to the masses.  Before that the legendary red dye called cochineal was a precious commodity in limited supply.  In fact this dye was treasured by the ancient Aztecs, and brought back to Europe by Spanish conquistadors in 1519. The deep red color caused a sensation –not just for its beauty, but because no one could figure out the source of this elusive dye—the deepest red anyone in Europe had ever seen.  Actually, it was made from a little bug found in Mexican cactus called the cochineal.